OSITOS WORLD / A MARKETING INVESTIGATION
Small bears.
Big suspicions.
A cocktail you can bite.
A case worth opening.
SUSPICION
CHARGE: GETTING ATTENTIONOW—001
ILLUSTRATION
01 / THE INTERROGATION
You have the right
to remain curious.
Two detectives. Three suspects. Marketing does the talking.
The confession is in the edit.
Our team film is coming soon.
02 / ACTUAL BEARS. ACTUAL BRAND.
Meet the suspects.
Cocktail flavours. Gummy bears. A very adult plot twist. Source ↗
Mojito ↗
Strawberry Daiquiri ↗
Strawberry Gin Tonic ↗
Party Pack · 15 Bags ↗
5-Bag Pack ↗
Sex on the Beach ↗
Rum & Cola ↗
Vodka Sunrise ↗
Piña Colada ↗
Margarita ↗
Bachelorette Party · 70 g ↗The feed takes the stand.
03 / THE SHORT VERSION
Less jargon.
More “oh, got it”.
01 What they sell. Why people care.+
Offering: cocktail-flavoured alcoholic gummies. Value proposition: the benefit behind the bite. A familiar cocktail in an unexpected format. We will test why that matters to customers.
02 A funny feed is still a strategy question.+
Humour is a communication choice. Marketing orientation is the philosophy behind business decisions. One funny post cannot prove both.
03 Who makes the value happen?+
Value chain: activities inside the business. Delivery network: outside partners too. We will map who contributes what and label our own proposals clearly.
04 Green claims need receipts.+
An SDG claim needs a specific UN target and verifiable action. Alcohol also raises questions about health. No evidence, no green halo.
A MARKETING PROJECT. MARKETED.
Teacher, you expected a video?
We built a whole case.
The film is the assignment. This website is our extra: a little more effort to make the experience clearer, easier and more memorable.
The aim? Perceived value that goes beyond expectations.